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Why and how do you use networking?
5 June 2010
Everyone’s a member of a network. But, why bother? And what’s the point?
We don’t just mean social networks, either. Yes, many of us have joined Facebook and LinkedIn. (That’s my LinkedIn profile, by the way.) But we all mingle with friends. We chat with work colleagues at the coffee machine. We have customers and suppliers. We take part in events.
People connect for lots of reasons. And some people are better at it than others.
Here’s where I hope you’ll give examples of networks that work. Or, perhaps you’ll be brave enough to share what you find difficult in networking.
4 comments to ‘Why and how do you use networking?’
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Sales and marketing to make your ideas
stick and spread.
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An example of a good network and one, I’m proud to say, that David has spoken at and supports.
Regards,
Toni Sless, Chairwoman of the Fraud Women’s Network.
I can vouch for the Fraud Women’s Network. And Toni, you’re a great compère!
Hi David
If I’m honest I’m not the most comfortable networker. For me networking can feel like the area between business and pleasure, and a potential difficultly I percieve is how much of networking relies on the human side of interaction?
For example, can you effectively network with someone you dislike as a person? Can networking have personal benefits outside of its original professional premise?
What I sometimes find difficult in the networking arena, is how to define the boundaries of acceptable communication.
On-line networking is clearly offering many advantages in terms of introductions and idea sharing, but is this at the expense of face-to-face interaction, and is that a bad thing?
I think all networking has value but the most effective networking must come from a focused agenda. This way the ambiguity of purpose is lost and a genuine reason for taking part can be built upon.
I look forward to gaining confidence from other posts on this topic.
Nick
love the site. Both graphically and content. You asked me who I worked for.
I was md at mobileshop.com, head of direct response marketing for CPW with several aggressive DR brands, then thro my consultancy.
Now run Mediaclock Ltd with a partner see http://www.mediaclock.co.uk
keep in touch — macca